Marketing and Sales
Marketing Management
Do you have what it takes to attract customers to buy a new product? This career pathway uses market knowledge and data to analyze what products consumers want, identifies new clients in which to market goods and services, and reviews trends to market new innovations.
Explore Occupations
$64,680/yr
$113,320/yr
$136,600/yr
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Begin Your Journey
Marketing I
Explore the fundamentals of marketing and how they shape business strategies focusing on the four Ps: Product, Place, Price, and Promotion. Learn how marketing segmentation, branding, and product positioning influence customer buying decisions and behavior. Use marketing concepts to develop a new consumer product, highlighting product development proficiency. Gain the knowledge and skills for careers in marketing.
Marketing II
| Understand the key components of the marketing mix. Explore the marketing research process, marketing communications, and marketing research data. Apply knowledge to prepare a strategic marketing plan. Gain knowledge and skills for careers in marketing. |
Get Certified
Customer Service Sales Certification
This certification, provided by The National Retail Federation, delivers foundational employability skills for the world of retail.
Fundamental Marketing Concepts
This ASK Institute certification allows students to demonstrate their understanding of key business skills and demonstrate to the business community.
Expand Your Journey
Found your passion? These courses relate to this career pathway and may align to your career and college goals. Find out which of these may be available at your school and consider adding them to your Course Plan in Xello.
Browse enhancement courses:
- Adobe Visual Design I
- Business Essentials
- Microsoft Excel
- Sport and Event Marketing
Earn College Credit
Get a head start on your college education by taking advantage of dual credit opportunities. There are CTE courses that can articulate to the community college, meaning they will award college credit. Also, the Career & College Promise (CCP) program allows eligible high school students to enroll in community college classes.
Articulated Credits
- MKT-120 Principles of Marketing
CCP Pathways
Get Involved
DECA
DECA is available to all high school students who are currently enrolled in marketing and entrepreneurship education courses. DECA members have the opportunity to enhance their working knowledge of vocational skills, community service, leadership development, and social intelligence. DECA competitive events participants compete in written papers, tests, and role-playing events that simulate actual business situations. They are judged by business people in the specific occupational area.
Future Business Leaders of America
Future Business Leaders of America (FBLA) inspires and prepares students to become community-minded business leaders in a global society through relevant career preparation and leadership experiences. FBLA competitive events prepare students for successful careers in business by providing opportunities to apply classroom concepts in a workforce-simulated competitive environment.