Marketing Management

Do you have what it takes to attract customers to buy a new product? This career pathway uses market knowledge and data to analyze what products consumers want, identifies new clients in which to market goods and services, and reviews trends to market new innovations.

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Begin Your Journey


Learn the dynamic processes of marketing including skills in the areas of planning, pricing, promotion, selling, distribution, and product/service management. Develop an understanding of marketing functions, applications, and its impact on business operations.

Marketing Applications

Apply an understanding of marketing functions and the impact on business decisions. Utilize problem solving and critical thinking while applying knowledge and skills in the areas of customer relations, economics, financial analysis, channel management, marketing planning, and the sell and management of products and services.

Get Certified

Customer Service Sales Certification

This certification, provided by The National Retail Federation, delivers foundational employability skills for the world of retail.

Fundamental Marketing Concepts

This ASK Institute certification allows students to demonstrate their understanding of key business skills and demonstrate to the business community.

Expand Your Journey

Found your passion? These courses relate to this career pathway and may align to your career and college goals. Find out which of these may be available at your school and consider adding them to your Course Plan in Xello.

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Browse enhancement courses:

  • Adobe Visual Design I
  • Business Essentials
  • Microsoft Excel
  • Sport and Event Marketing

Earn College Credit

Get a head start on your college education by taking advantage of dual credit opportunities. There are CTE courses that can articulate to the community college, meaning they will award college credit. Also, the Career & College Promise (CCP) program allows eligible high school students to enroll in community college classes.

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Articulated Credits

  • MKT-120 Principles of Marketing


Careers focused on planning, managing and performing marketing activities such as pricing, selling, promoting, and distributing products and services.