Sport and Event Marketing

Love sports? How about attending events like festivals, plays, and conventions?  Marketing professionals work behind the scenes to promote these recreational opportunities and the athletes and performers behind them.

Begin Your Journey

Sport and Event Marketing I

Develop an understanding of marketing, branding, promotion, media, and marketing data as they relate to the sport and event industries.

Sport and Event Marketing II

Apply the marketing principles and strategies to the sport and event industries. Dive deeper into the marketing environment, promotional activities, communications, product-mix strategies, and financial and economic impacts.

Expand Your Journey

Found your passion? These courses relate to this career pathway and may align to your career and college goals. Find out which of these may be available at your school and consider adding them to your Course Plan in Xello.

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Browse enhancement courses:

  • Adobe Visual Design I
  • Entrepreneurship I
  • Microsoft Excel
  • Project Management I

Earn College Credit

Get a head start on your college education by taking advantage of dual credit opportunities. There are CTE courses that can articulate to the community college, meaning they will award college credit. Also, the Career & College Promise (CCP) program allows eligible high school students to enroll in community college classes.

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Careers focused on planning, managing and performing marketing activities such as pricing, selling, promoting, and distributing products and services.